The increasingly popular marketing flywheel model proves that customers are the driving force of a business and can be used as promoters of your product. Virtual experiences are a great way to attract, engage, and delight your customers to this end.

Virtual experiences can support you in every stage of the flywheel. They’re a great way to attract, engage, and delight your customers so that they become brand advocates. 

In this blog post, we’ll be using the HubSpot flywheel to illustrate how 360° experiences can assist you in each of the different phases of the flywheel.

A marketing flywheel??

For some time now, the traditional funnel marketing model – where customers are solely an outcome of marketing and sales efforts – is being replaced more and more by the marketing flywheel. This marketing flywheel responds better to a time where word-of-mouth and customer referrals have become increasingly important. 

With the flywheel, you use the momentum of your happy customers to drive referrals and repeat sales. Basically, your customers become your sales agents. The flywheel places customers at the center of it all and focuses on how to attract, engage, and delight them. 

Inbound Marketing Flywheel (source: HubSpot)
Attracting customers (source: HubSpot)

Attracting customers

In order to get more customers, you first need to attract your target audience. You need to give them a reason to visit your website by offering them content that’s relevant, informative and exciting

Because of their interactive and visually appealing nature, 360° experiences are the ideal way to attract visitors and inform them about your product in an intuitive and fun way. Drive traffic to your own virtual tour by posting about it on social media channels, blogging about it, using banners on your website, or including an image-link in your email footer. 

Read more about attracting customers with 360° experiences in this blog post.

Now that you’ve attracted interested visitors, the next step is to engage with them… 👇🏻

Engaging Customers

Engaging customers means stimulating them to take action, to become an actual customer of your product. Virtual experiences are designed to stimulate and activate visitors through interactivity. Several call-to-action buttons and forms capture relevant lead information of prospects visiting a 360° experience. 

This way, a virtual experience becomes the perfect lead-generating tool. 

Read more about engaging customers using 360° experiences in this blog post.

Now that you’ve engaged your prospects or customers, it’s time to delight them… 👇🏻

Engaging customers (source: HubSpot)
Delighting customers (source: HubSpot)

Delighting Customers

In the final stage of the flywheel, you want to turn prospects into loyal brand advocates by delighting them with a great purchase experience and amazing customer support.

Whereas customer satisfaction occurs when you simply meet the expectations of your customers, customer delight goes a lot further. Customer delight is exceeding the expectations of your customers by providing them a customer experience they’ll want to share with their network.

You can delight your customers by including a live chat button in your virtual experience so that visitors can ask questions on the spot. Or by creating helpful tools and call-to-actions that guide your visitor in the direction where they want to go. 

Customers are your driving force

By placing your customers at the center of your business you will automatically make sure they enjoy doing business with you and they will be a lot more likely to promote you within their network. A positive experience at every stage of the customer journey is the best way to build customer loyalty.

Keep an eye on our blog to learn how 360° experiences can be used specifically in the different phases of the flywheel to provide an awesome customer experience.  

Want to learn more about how interactive 360° experiences

can support your inbound marketing strategy?

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