There are many different ways to place a 360° experience on your website. From embedding it in a webpage or opening it in new window to using a lightbox plugin. Each way has its own specific use case and benefits.

In this blog post, we’ll be showing you some different options and some tips & best practices to make sure you get the most out of your own 360° experience

Read more below…

Embedding in a webpage

Most marketing and sales professionals are used to seeing funnels over and over again as a way to describe customer acquisition. For years, the funnel has been the go-to inbound model around which companies structured their business strategies – and with success.

However, these days word-of-mouth and customer referrals have become increasingly important aspects that influence purchase decisions and that’s exactly where the funnel model falls short.

As the people at HubSpot describe it: “The funnel views customers as an afterthought or output, not as a driving force”. Funnels are good at generating customers but don’t take into account how the same customers can help you further grow your business.

The flywheel, unlike the funnel, places customers at the center of it all and focuses on how to attract, engage and delight them in order to create momentum by turning prospects into happy promoters.

Read more about why the flywheel model is a more effective customer acquisition methodology on the HubSpot website.

Using a lightbox plugin

In order to get more customers you first need to attract your target audience and buyer personas to your website. You don’t want just anybody visiting your website. You want visitors that are the most likely to become qualified leads and eventually happy customers.

Prospects crave content that’s relevant, informative and exciting. You need to give them a reason to visit your website and creating useful and engaging content is crucial when doing so.

Some common types of content are blog posts, video’s, ads and social media posts and of course… 360° experiences. 

Because of their interactive and visually appealing nature, 360° experiences are the ideal way to attract visitors and inform them about your product offering in an intuitive and fun way.

Successfully drive traffic to your own virtual tour by posting about it on social media channels, blogging about it, linking to it using website banners or by including an image-link in your email footer. It’s easier than you think to spark curiosity in readers and recipients when you invite them to take a look around in 360°.

Now that you’ve attracted interested visitors, the next step is to engage with them… 👇🏻

Opening a new window

Thousands and thousands of blog posts have been written about best practices to optimize landing pages for lead generation. What if we told you that a 360° experience is like a lead-generating tool unlike anything you’ve ever seen before?

A classic landing page typically contains an image or video and a contact form but has limited engagement potential. 360° Experiences on the other hand are geared towards stimulating and activating visitors through interactivity.

They can help online visitors make well-informed decisions by enabling them to easily find the information they’re looking for themselves, without having to reach out directly. An easy conversion path is provided for visitors that are activated and would like to make a purchase or request additional information.

Prominent Call To Action (CTA) buttons and forms are being used to capture relevant lead information of prospects visiting a 360° experience. These Marketing Qualified Leads can then be automatically fed into your CRM tool for further sales follow-up.

Want to learn more about how interactive 360° experiences can support your inbound marketing strategy?

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