Return on Investment is one of the most important performance indicators of every marketing campaign. And it is no different with campaigns that include virtual experiences. Since research has proven that personalization in marketing, sales, and presentations increases ROI, customizing your virtual experience will also lead to higher profits

Personalization= profitable!

Personalization adds a touch of intimacy to our experiences. It makes marketing messages automatically feel more relevant and make your audience more likely to convert. Consumers do not only want customized content, they expect it. A recent study by Forrester and Gartner found that:

  • 86% of consumers say personalization plays a role in their purchase decisions.
  • Personalization can deliver 5 to 8 times the ROI.
  • Almost one-third of marketers say they lack the technology to support personalization. 

Other studies confirm that personalization in digital marketing improves conversion rates. A customized approach shows that you understand who your audience is and what they want.

Customizing your 360° experience

Virtual tours are more engaging than traditional marketing media, giving you the opportunity to connect with viewers on a more intimate level and make them stick around longer. 

You can customize your 360° experience by putting the client’s logo on a product or on screens and billboards throughout your tour. You can also create a customized explainer depicting one of your team members welcoming the client personally. Or you can make sure the contact person in the contact form is a familiar face.  

The best part? Once you’ve created a satisfying custom experience that speaks to your client, you can easily copy and adapt it for the next. 

Discover an example below!


See how Kinepolis uses customization to sell advertising space.

Want to learn more about how our interactive 360° experiences can help your business?

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Do you have a question or would you like to schedule a demo?
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