The increasingly popular marketing flywheel model proves that customers are the driving force of a business and can be used as promoters of your product.

In a previous blog post, we already outlined how virtual experiences can support you in every stage of the flywheel. They’re a great way to attract, engage, and delight your customers so that they become brand advocates. 

In this article, we’ll go into more detail on how you can attract customers using 360° experiences

Eyecatcher

In the attract phase of the marketing flywheel, you want to get the attention of your target audience. Since a picture is worth a thousand words (and a 360° one even more), virtual experiences are the perfect eyecatcher to spark people’s interest

The key here is to earn their attention, not force it. Because of its interactive nature, a virtual experience is something your audience can easily digest. You’re not just telling or showing them what your product is about, you’re immersing them in it. This way, they can discover all the information at their own pace and in a clear context. 

You can drive traffic to your virtual tour by posting about it on social media channels, blogging about it, using banners on your website, or including an image-link in your email footer. Another way is to prominently embed it on your website.

Useful and relevant content

Another important part of attracting your target audience is by showing them content that’s useful and relevant. Naturally, the first person POV in a 360° experience helps to make the viewer identify with your product, but virtual experiences are also highly customizable

You can customize your virtual experience by using personalized greetings in a pop-up explainer or welcome screen, by assimilating your client’s logo into the experience, or by making sure the person in the contact form is a familiar face. 

A 360° experience also visualizes how your solution can solve the challenges your target audience is facing. Often, people need the extra push of seeing your product in action to become genuinely interested and acknowledge its potential. 

Having been attracted to your product, visitors who find your content helpful and interesting may journey on to the next phase in the marketing flywheel to become engaged. Keep an eye out for our next blog post on how to engage customers with virtual experiences.

 

Discover an example below!


Discover how i-mens is using 360° experiences to attract new customers

Want to learn more about how interactive 360° experiences can help you attract new customers?

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