The Hubspot inbound marketing flywheel model proves that customers are the driving force of a business and can be used as promoters of your product.

In a previous blog post, we already outlined how virtual experiences can support you in every stage of the flywheel. They’re a great way to attract, engage, and delight your customers so that they become brand advocates. 

In this article, the second stage of the marketing flywheel, we’ll go into more detail on how you can engage with customers using 360° experiences

The perfect fit

When someone has moved from the attract phase of the flywheel to the engage phase, it means you’ve captured their attention. They know they have a problem that has to be solved, and now they’re trying to discover the best solution. This is the stage where you want to show why your solutions are the best fit. You want to present insights and solutions that align with your customer’s pain points and goals so they are more likely to buy from you.

You also want to help people determine if your product or service is a good fit for their problem. A good product-customer fit is essential in retaining customers in the long run. Selling products or services to buyers that aren’t a good fit for your business, can do more harm than good in some cases.

The journey to action

360° experiences make it very easy to guide your customer’s journey as they get to know your product. They can help visitors make well-informed decisions by enabling them to easily find the information they’re looking for themselves, without having to reach out directly. 

This controlled yet unforced journey makes them respond better to strategically placed calls-to-action, urging them to request additional information or make a purchase. These conversions lead the way to a long-lasting relationship with your customer

Lead generator

Several call-to-action buttons and forms capture relevant lead information of prospects visiting a 360° experience. This information can then be automatically fed into your CRM  for further sales follow-up. This way, a virtual experience becomes the perfect lead-generating tool

Having engaged your customers, your next step is to delight them so that they spread the word about your awesome product. In our next blog post, we’ll tell you all about how to delight customers with virtual experiences.

Discover an example below!


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